LYRIC STAGE THEATRE
LYRIC STAGE THEATRE
Visual Designs:
The Lyric Stage Company of Boston produces and presents live theatre in Greater Boston with an intimate approach that promotes inclusivity and connection. The Lyric Stage leads an effort to integrate live theater and theater education into the lives of all residents of greater Boston.
ROLE: MARKETING + DEVELOPMENT ASSOCIATE
Created content for and designed regular marketing and fundraising emails, blogs, tweets, Facebook postings, and other social media posts.
Filmed and edited promotional videos for dissemination on the Lyric Stage website, and through its social media channels.
Maintained and enhanced the Lyric Stage website with regular updates in content and design. Work to improve accessibility, functionality, and adherence to the latest technological and design standards.
Worked in collaboration with the Director of Marketing on developing the Lyric Stage digital media strategy, including analytics, identifying key metrics, measuring those metrics against the broader goals of the Lyric Stage, and identifying in-depth analysis of market reach.
Analyzed single-ticket buyer data to segment audience cohorts and developed, in collaboration with the Director of Marketing, unique strategies to reach these markets.
Worked in collaboration with the Director of Development in creating strategic digital fundraising campaigns for the year-end appeal and spring subscription renewal drive.
Managed a team of two work-study students who will be focusing on video production, research, blog writing, and outreach.
Video Trailers:
The Great Leap
It’s 1989 San Francisco and Manford Lum, a gifted, fast-talking teenager, dominates the high school basketball courts. Facing an uncertain future, he convinces Saul, a cynical and crusty coach, to let him travel to Beijing for a “friendship” game in China. Waiting there is a Chinese national coach with unfinished business, both with Saul and with Manford. On the eve of historic demonstrations, all three men are challenged to define their pasts and their futures.
Sister Act
After witnessing a murder, free spirited, disco diva Deloris Van Cartier finds herself in protective custody at a convent. At odds with a rigid Mother Superior, and a strict lifestyle, Deloris finds divine intervention bringing the choir from dour to dazzling with her signature style. While Deloris is busy raising the roof, her cover is blown and her new-found sisterhood rallies around her with a lot of love (and maybe a few sequins) in a tribute to the power of friendship.
The Play That Goes Wrong:
“Break a leg!” takes on a whole new meaning for a woefully misguided troupe of players. An unconscious leading lady, a corpse who can’t play dead, a ruffled detective, and a word-mangling butler (among others) must battle against technical gaffes, forgotten lines, and sabotaging scenery in a quest to arrive all in one piece at the final curtain call. Part Monty Python, part Sherlock Holmes, all mayhem—this 1920s whodunit is disastrously delightful.